SWITCH SMART
BUILT BY NIM
Built By Nim is a Melbourne based mechanical keyboard business that specialises in building personalised ‘tactile’ and ‘linear’ switches to customers since December 2017.
Switches are the mechanisms under the keycaps on a mechanical keyboard that enable you to type faster and more precisely as well as producing a better sound.
About
Luxury, experience-seeker, quality oriented, innovative, and unique
Brand Positioning
- All social media lack of engagement and not thoughtfully organised especially the Instagram page.
- Unclear brand message and brand positioning.
- Lack of overall marketing and advertising.
Challenges
Brand Objectives
- Increase brand awareness by 15% by December 2022
- Create an advanced look of the brand as well as enhancing brand identity by 20% by December 2022
- Increase followers and engagement on BBN social media by 17% by December 2022
- Educate audience via interactive campaigns by 10% by December 2022
Target Audience Persona
Insight
Research shows that spending too much time on computer leads to the likelihood of feeling more depressed and anxious. But on the positive side, the ASMR sounds from mechanical keyboard can help relax ones brain and increase focus. That’s where BBN can play their roles and increase awareness of mechanical keyboards and its benefits.
Creative Idea
SWITCH SMART
The Rebrand
The world can be overwhelming, be clever. Balance out your work and mental well being with built by Nim. But also! Switch Smart for a better sound keyboard.
Rebranded website
New design elements
Rebranded Instagram
The Campaign
Switch Smart introduction posts
Brand activation announcement posts
3. Brand activation OOH ad
THE ACTIVATION
BBN EXPERIENCE POD
Competition to click a switch. Player who clicked the most will win a free switch fidget toy from Built by Nim.
Switch ASMR & Switch 101 content
We are offering a solution to our target audience’s problems in an unexpected way utilising the brand’s product.
We are maximising the product’s in an interactive way that intrigues the audience which further increase brand awareness.
We are providing a more unified look for the brand which communicate a clear message of the brand.