Challenges
PROJECT YOU
GYMSHARK / FUTURE LIONS COMPETITION
Target Audience Insight
How do we empower people to build a better future for themselves and overcome the barriers they face to conditioning?
- People have lots of excuses to avoid gym, especially one that includes being away from their comfort zone. However, they are well aware that health comes first but lack the motivation.
- 82% of people prefer work out at home
Creative Idea/ Solution
#PROJECTYOU. We encourage people to work out at home and belong to a community by creating event and make outdoor gym space that utilises home furniture inspired equipment. So you can continue working out at home, at anytime!
CASE STUDY
CASE STUDY
EXECUTIONS
PRE-EVENT
Home furniture inspired gym pop up
THE COMMUNITY
THE ACTIVATION
- We are providing space where audiences are able to progress together, and create a long lasting change even after they have left our event.
- Audiences can continue their progress by working out at their own space or their comfort zone.
- They are able to build a community that encourage them with conditioning, eventually creating a more healthy lifestyle.